BRAND+WEB
rockstar retreat
“Kristen made us look like pros before we ever booked a client. Everything she created for us in the Ready to Launch process gave people a confidence in us that matched our capabilities.”
- Isaac Koren, founder
“She helped us hone in on the vision of our ideal client and created a site that spoke directly to that person who most needs our program.”
- Thorald Koren, founder
The Brothers Koren were former rock stars with a fledging idea for a program that would help others find their voice. The brothers just needed some branding focus and a reminder that though they were new to the curriculum and coaching game, the depth of their experience and the knowledge they’d amassed through years in the music industry were the backbone of the curriculum we developed.
Together we honed in on the perfect client and their mission in the world and let that inform every aspect of design, copy, and even the color and font choices for their invoices. Overnight, rather than come across as a ragtag startup, they were able to present to new clients as the skilled experts they truly were.
